The Sentry Medical Rebrand

For over 30 years, Sentry Medical has been dedicated to delivering high quality medical products to a diverse range of industries including public and private hospitals, primary healthcare, pharmacy retail, aged care and community. Sentry is also a leading exporter of medical products into the Asia-Pacific.

As you may have seen since early 2023, we are undertaking a portfolio-wide rebrand to update and standardise our packaging and corporate brand, consolidating like for like products and brands and expanding our product portfolio. The rebrand embraces a fresh new look while staying true to our mission of caring for every body. This new era is about being more agile, more focused, and more connected to our customers’ needs.

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The Story Behind our New Logo

Every detail of our new logo tells a story: one rooted in care, people, and healing.

❤️ The Heart: A symbol of our commitment to caring for every body.
🟠 The Circle: Representing the people we serve, the individuals at the heart of healthcare.
➕ The Cross: A reminder of our mission to protect, treat, and heal.

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Why the change?

Our rebrand isn’t just about a new look, it’s about who we are today. As healthcare evolves, so do we. This refresh reflects our commitment to staying adaptable, innovative, and always focused on delivering the best care and quality.

Over the past year, you may have noticed:

• The introduction of our updated logo across product branding, communications and digital platforms.
• A gradual transition to new packaging across our product range.
• Consolidation of like-for-like products and our many brands.
• A more customer-focused approach from product development to service improvements.

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What this means for you

You’ll still get the same trusted products and support, now with a fresh new look and an even stronger focus on delivering what you need, when you need it.

More Focused On You

At Sentry Medical, we work closely with you to provide reliable supply, customised solutions, and the flexibility to adapt to your business. With a wide range of medical products and trusted brands, we’re here to support what matters most: our customers. We’re always looking for new ways to improve your business and ensure we’re there when you need us most.

More Agile & Responsive

The healthcare industry is constantly evolving, and so are we. Our strategy is to be agile and responsive, quickly addressing challenges, solving problems, and delivering the support you need: whether it’s product development, customer service, or supply solutions.

More Connected

We’re not just evolving behind the scenes, you’ll see it firsthand.

• Sentry Connect, our regularly scheduled newsletter, will keep you in the loop with industry updates, insights, and product news.
• Our sales team is out there, making sure we understand and support your needs.
• You’ll see us at more events, engaging with customers and industry professionals alike.

This is just the beginning of a new era for Sentry Medical, and we’re excited to have you with us.